How to Create a Public Profile on Snapchat – Step by Step Guide

Snapchat is a popular social media platform that’s widely used by millennials and Gen Z. With its fun filters and engaging, short-form content, it provides an excellent opportunity for individuals and businesses to connect with their target audience. However, to make the most of Snapchat, it’s essential to have a public profile, which enables you to share your content with a broader audience. In this blog post, we’ll show you how to create a public profile on Snapchat, step-by-step, so you can start increasing your visibility and connecting with others on this exciting social media platform.



Snapchat is a popular social media platform that allows users to share photos and videos with their friends and followers. With over 280 million daily active users, Snapchat has become an essential tool for personal and professional networking. One of the ways to increase your visibility on Snapchat is by creating a public profile.

A public profile on Snapchat allows users to share their content with a wider audience, making it easier to connect with others. Your public profile consists of a profile photo, username, bio, and, if desired, a link to an external website or blog. By making your profile public, you open yourself up to new opportunities for networking, marketing, and personal brand building.

Creating a public profile on Snapchat is simple and easy to do. In just a few steps, you can have a polished and professional-looking profile that attracts followers and boosts engagement. In the following sections, we’ll go through the steps to create a public profile on Snapchat and provide tips for making it engaging and effective.

Why Create a Public Profile on Snapchat?

Creating a public profile on Snapchat comes with a range of benefits that are worth considering. Here are some reasons why you should create one:

Increased Visibility

By creating a public profile, you increase your visibility to other Snapchat users who are not already in your network. This can help you reach a wider audience and connect with people outside of your immediate circle.

Connect with Others

Snapchat is a social media platform designed for people to connect with others. A public profile allows you to connect with people who share similar interests and passions. By sharing your story and updates, you can engage with your followers and build relationships that extend beyond the app.

Snapchat Benefits

Snapchat offers unique features like filters, lenses, and Bitmojis that can add personality to your storytelling. Creating a public profile opens up access to these features, allowing you to take advantage of all that Snapchat has to offer.

For example, you can use Snapchat’s geo-filters to promote local events or places that you visit, which can help you connect with people in your area. On the other hand, if you’re a business owner, using Snapchat’s sponsored filters can help you promote your brand and products to your target audience.

In sum, creating a public profile on Snapchat is a great way to increase your visibility, connect with others, and take advantage of Snapchat’s unique features. Whether you’re an individual looking to build your personal brand, or a business owner wanting to advertise your products, a public profile on Snapchat can help you achieve your goals.

Steps to Create a Public Profile on Snapchat

Step 1: Sign Up or Log In to Your Snapchat Account

To create a public profile on Snapchat, the first and foremost step is to sign up or log in to your Snapchat account. If you are new to Snapchat, you need to create an account by signing up with your email address, phone number or through your existing social media accounts such as Facebook or Google.

Once you have entered your personal details such as name, username, date of birth, and password, Snapchat will send a verification code to your registered phone number or email address. Enter the code to complete the registration process.

If you already have a Snapchat account, simply log in using your username and password. It’s important to note that you cannot create a public profile without having an existing Snapchat account.

After logging in, you can start setting up your public profile by adding a profile photo, username, bio, and link to your website or portfolio (optional). It’s recommended to choose a username that is unique and easy to remember so that people can easily find and connect with you on Snapchat.

In addition, you can also customize your privacy settings, such as who can view your snaps, stories, or add you as a friend. This helps you control who sees your content and ensures a safe and enjoyable experience on the platform.

Overall, signing up or logging in to your Snapchat account is a quick and straightforward process. Once you have completed this step, you can continue creating your public profile and start engaging with your audience on one of the most popular social media platforms available today.

Step 2: Choose a Profile Photo

Choosing the perfect profile photo for your Snapchat public profile is crucial to make a good first impression on potential followers. Your profile photo acts as your Snapchat avatar and represents you across the platform. Therefore, it’s important to choose an image that reflects your personality and aligns with your brand.

When selecting a profile photo, Snapchat has set some image guidelines that you should follow to ensure your photo looks its best. Firstly, choose an image that is in square format. Snapchat crops all photos into a circular shape, so make sure your photo looks good in that shape. The recommended size for your profile photo is 1080 x 1080 pixels, but any image that is at least 400 x 400 pixels will work.

It’s also essential that your profile photo is high-quality and visually appealing. Avoid using blurry or pixelated images, as they can take away from your credibility. Use an image with a clear focus, good lighting and a suitable background.

Another factor to consider when choosing a profile photo for your Snapchat public profile is to align it with your brand or personal identity. For example, if you are using Snapchat to promote your business, use your company logo as your profile photo. On the other hand, if you’re using Snapchat primarily to connect with friends and family, consider using a photo that shows your personality or interests.

In summary, choosing a profile photo is the second step to creating your public profile on Snapchat. Follow the image guidelines provided by Snapchat and select a high-quality, visually appealing image that reflects your brand and personal identity. By doing so, you’ll increase your chances of attracting more followers and building a strong presence on this popular social media platform.

Step 3: Select a Username

When it comes to selecting a Snapchat username, there are a few key considerations to keep in mind. First and foremost, you want to choose a unique name that sets you apart from others on the platform. This will help ensure that your profile is easily searchable and memorable.

Another important factor to consider is ease of remembrance. You don’t want to choose a username that’s overly complicated or difficult to spell, as this could make it harder for others to find your profile. Instead, opt for something that’s catchy, concise, and easy to remember.

One strategy for coming up with a memorable username is to brainstorm a list of words or phrases that relate to your interests or personality. For example, if you’re a fan of hiking, you might consider usernames like HikerChick or TrailBlazer. If you’re a foodie, you could try DeliciousDishes or CulinaryCravings. The possibilities are endless, so don’t be afraid to get creative!

Ultimately, the goal is to choose a username that reflects your unique identity and makes it easy for others to connect with you on Snapchat. With these tips in mind, you’ll be well on your way to creating a standout profile that gets noticed on this popular social media platform.

Step 4: Write a Bio

Step 4: Write a Bio

Your Snapchat bio is an essential part of your public profile. It’s the section where you can tell your followers a little bit about yourself and what you’re interested in. Think of it as the “about me” section of your profile.

To make a creative bio, start by identifying what makes you unique. Are you a foodie? A traveler? A fitness enthusiast? Use these interests to guide your writing and showcase your personality.

Keep your bio short and sweet. You only have 80 characters to work with, so make every word count. Try to include a mix of personal and professional details. For example, if you’re a freelance photographer, mention that in your bio.

Don’t be afraid to inject some humor or personality into your bio. This will help you stand out and make a connection with your followers. Just be sure to keep it appropriate and avoid anything controversial.

Remember, your bio is one of the first things people will see when they come across your profile. Make sure it accurately reflects who you are and what you’re passionate about. With a little creativity, you can create a bio that will leave a lasting impression on your followers.

Step 5: Add a Link (Optional)

Step 5: Add a Link (Optional)

While adding a link to your Snapchat profile is optional, doing so can be a great way to drive traffic to your website, blog, or portfolio. Plus, it gives your followers and potential new connections another way to learn more about you and what you have to offer.

When it comes to selecting a link to add to your profile, consider what you want to showcase. For instance, if you’re a blogger, you may want to feature a link to your latest post or to your main blog page. If you’re a freelancer or small business owner, you might consider linking to your website or portfolio to showcase your work and services.

It’s important to note that the link you choose to include on your profile should be relevant and valuable to your followers. It should also be easy to remember and type out, since users will need to manually enter the URL in their web browser.

To add a link to your Snapchat profile, simply go to your profile settings and tap “Edit Profile.” You’ll then see an option to “Website.” Tap this option and enter your desired link.

Remember, while adding a link to your Snapchat profile can be beneficial, it’s not necessary for everyone. If you don’t have a website, blog, or portfolio to link to, don’t worry – focus instead on creating engaging content and building relationships with your followers.

Tips for Creating an Engaging Public Profile on Snapchat

1. Post Regularly on Your Story

Regularly posting on your Snapchat story is one of the best ways to increase engagement with your followers and grow your audience. By consistently sharing interesting and engaging content, you can build a loyal fan base that will eagerly anticipate your next post.

To ensure that you are regularly updating your Snapchat story, it’s important to create a content schedule that works for you. This could mean posting once a day, every other day, or even multiple times a day. The key is to be consistent so that your followers know when to expect new content from you.

When creating content for your Snapchat story, it’s important to keep your audience in mind. What kind of content do they enjoy seeing? What topics interest them? By tailoring your content to your audience’s preferences, you can increase engagement and make your followers feel more connected to you.

Another tip for increasing engagement on your Snapchat story is to use interactive features such as polls, quizzes, and questions. These features allow you to directly engage with your followers and encourage them to participate in your content.

Finally, don’t be afraid to get creative with your Snapchat story posts. Use filters, stickers, and other features to make your content stand out and grab your followers’ attention. And remember, the more engaging and entertaining your content is, the more likely your followers are to share it with their own followers, helping you to reach an even wider audience.

In conclusion, posting regularly on your Snapchat story is crucial for building engagement and growing your audience. By creating a consistent content schedule, tailoring your content to your audience’s interests, using interactive features, and being creative with your posts, you can create a thriving Snapchat community that will eagerly await your next update.

2. Keep Your Streaks Going

One of the key aspects of creating an engaging public profile on Snapchat is building and maintaining your Snapchat streaks. A Snapchat streak refers to a continuous exchange of snaps between two users for consecutive days. It’s a way to measure how long you and a friend have been sending each other snaps without fail.

Keeping your Snapchat streaks going can be challenging, especially if you don’t have much to say or share with your friends. However, maintaining these streaks is crucial if you want to keep your followers engaged and interested in your content.

One way to keep your Snapchat streaks going is by setting a goal for yourself. For example, you could aim to reach a certain number of days for your longest streak. This will motivate you to send snaps regularly and ensure that you don’t break the streak.

Another way to maintain your Snapchat streaks is by being creative with your content. You can try different filters, lenses, or add captions to your snaps to make them more interesting. You could also take snaps of your daily routine, such as your meals, workouts, or hobbies, to give your friends a glimpse into your life.

Moreover, keeping your Snapchat streaks going is a great way to strengthen your friendship with someone. By consistently exchanging snaps with one another, you can build a stronger bond and deepen your connection. Plus, it’s a fun way to stay in touch and share moments with your friends, even when you’re not together.

In conclusion, maintaining your Snapchat streaks is an essential part of creating an engaging public profile on Snapchat. By setting goals, being creative with your content, and strengthening your friendships, you can keep your streaks going and keep your followers interested and engaged.

3. Connect with Friends and Followers

Connecting with friends and followers is a crucial aspect of building your Snapchat presence. Not only does it help you expand your network, but it also enables you to stay engaged with your audience and keep them coming back for more.

One way to connect with Snapchat friends and followers is by actively engaging with their stories. Watch their snaps and respond with comments, emojis, or even private messages. This shows that you value their content and care about what they have to say.

Another effective way to network on Snapchat is by collaborating with other users. Reach out to influencers or brands in your niche and propose a collaboration that benefits both parties. This could involve cross-promoting each other’s accounts or creating joint content.

Additionally, consider joining Snapchat groups or communities related to your interests or industry. This provides an opportunity to connect with like-minded individuals and engage in discussions or collaborations.

When networking on Snapchat, it’s essential to be genuine and authentic. Don’t just focus on self-promotion; instead, prioritize building meaningful relationships and providing value to your connections. Remember, the goal is not just to gain followers, but to create a community of engaged and loyal fans.

In summary, connecting with Snapchat friends and followers is a critical part of building your presence on the platform. By engaging with others’ content, collaborating with other users, and joining relevant groups, you can expand your network and build meaningful relationships with your audience.



Creating a public profile on Snapchat is a simple and effective way to increase your visibility and connect with others on social media. Snapchat is one of the most popular social media platforms for young people, with over 200 million active users each day. By creating a public profile, you can reach a wider audience and share your interests, experiences, and ideas with the world.

Having a public profile on Snapchat can be an excellent opportunity for businesses and individuals alike. For businesses, having a public profile means that more potential customers will be able to find you and learn about your brand. For individuals, a public profile can help you grow your influence and build a strong personal brand online.

When creating a public profile on Snapchat, it’s important to keep in mind the platform’s unique features. Snapchat is known for its ephemeral nature, with messages and stories disappearing after a certain amount of time. This means that you need to be strategic about how you use the platform to connect with others. It’s also important to be creative and engaging in your content, as this will help you stand out from the crowd and attract new followers.

Overall, creating a public profile on Snapchat can be a valuable addition to your social media strategy. By following the steps outlined in this guide, you can create a profile that is both engaging and effective at reaching your target audience. So why wait? Start creating your public profile on Snapchat today and see the benefits for yourself!
A well-crafted public profile on Snapchat can help you increase visibility, connect with others, and showcase your personality and interests. By following the steps outlined in this post, you can create a captivating and engaging profile that reflects your unique style and voice. Remember to post regularly, keep your streaks going, and connect with friends and followers to make the most of your Snapchat experience. With these tips and tricks, you can take your social media presence to the next level and build meaningful connections with others. So go ahead and create your public profile on Snapchat today – the possibilities are endless!

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